Have you recently sat back and imagined what the driving experience will be like in the near future when self-driving becomes commonplace?

The introduction of new technologies and unparalleled levels of automation really allow for creative automotive companies to totally change the paradigm of the transport experience!

It will be interesting to see Ford Motor Company FCA Fiat Chrysler Automobiles take a more conventional approach, or throw out existing designs and use more innovative concepts exemplified by such as companies as Arrival .

What do you think? is it time to start thinking about what the vehicle experience might be?

#innovation#automotive#automation#transport